Weekend Digital Media Round-up: Google’s New Guide for eCommerce, Twitter’s New Update on Third -Party Usage Limit, Amazon’s New Mobile Ads, and More…

By Logicserve News Desk

  • March 22, 2019,
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

1. Google Releases New Guide To Maximising eCommerce Opportunities

Google has published a new guide and overview on how to use the platform’s various advertising tools to help maximise eCommerce opportunities. [Source: Social Media Today]

2. Twitter’s Updating Its Limits On Third-Party Usage, Which Could Impact Social Management Platforms

Following on from Twitter’s decision to revoke access for a range of well-known third-party tweet management platforms back in February, the platform has now announced a new review of its API usage regulations, which could see another raft of Twitter tools lose functionality. [Source: Social Media Today]

3. Amazon To Introduce Mobile Ads, In A Threat To Google & FB

Amazon has hit on a new way to grab a chunk of the $129 billion digital advertising market now dominated by Google and Facebook by selling video spots on the e-commerce giant’s smartphone shopping app. [Source: The Times Of India]

4. Facebook Adds New Replies Option to Clarify Messenger Streams

Facebook is rolling out a new, quoted reply option for specific messages within Messenger chat streams, which will help to clarify the conversation and make it clear who’s speaking to whom with each response. [Source: Social Media Today]

5. YouTube Will Require Content Owners To Give Timestamps When They Copyright Claim A Video

YouTube will require content owners to provide timestamps indicating exactly where their copyrighted content is located in creators’ videos. [Source: tube filter]

6. Facebook stored Hundreds Of Millions Of Passwords In Plain Text

Facebook stored passwords for hundreds of millions of users in plain text, exposing them for years to anyone who had internal access to the files. [Source: THE VERGE]

7. Facebook’s Removing Ad Targeting Options In Certain Categories To Avoid Discrimination

Facebook has finally announced that it will step up its efforts to limit discriminatory ad targeting by removing a range of specific ad targeting options to better ensure its systems are not used to limit audiences in an unfair manner. [Source: Social Media Today]

8. Instagram Launches ‘Checkout On Instagram’ To Facilitate In-App Shopping

After edging towards eCommerce for some time, and evolving its various tools to better facilitate on-platform shopping, Instagram is now taking the next step with the introduction of a new checkout option in the app. [Source: Social Media Today]

9. Google Unveils Stadia Cloud Gaming Service, Launches in 2019

Google is launching its Stadia cloud gaming service at the Game Developers Conference (GDC) in San Francisco. Describing it as a platform for everyone, Pichai talked up Google’s ambitions to stream games to all types of devices. [Source: THE VERGE]

10. WhatsApp Business Begins To Roll Out On iOS

WhatsApp Business, a separate version of WhatsApp that’s designed to allow businesses to communicate with their customers, has begun to launch on iOS. [Source: THE VERGE]

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