Weekend Digital Media Round-Up: Google’s New Partners Program, Twitter’s ‘Toolbox’ Hub, Microsoft’s Portfolio Bid Strategies & more…

By Logicserve News Desk

  • February 4, 2022,

1.Google Finally Launches Revamped Partners Program

After nearly two years, the new Partners program requirements have taken effect, and Google will notify all Partners of their current status. [Source: Search Engine Land]

2. Twitter Launches New ‘Toolbox’ Hub to Highlight Helpful Creation, Moderation and Analytics Tools

Twitter has announced a new ‘Twitter Toolbox’ hub, where it will highlight helpful, reliable analytics and creation tools. [Source: Social Media Today]

3. Microsoft Rolls Out Portfolio Bid Strategies And Automated Integration With Google Tag Manager

Microsoft Advertising announced that Portfolio bid strategies are now available globally. The platform’s automated integration with Google Tag Manager is also generally available. [Source: Search Engine Land]

4. Google Ads Introduces New Recommendations For Discovery Campaigns

Google Ads rolls out updates to Discovery Optimization Score, auto-applied recommendations, and YouTube campaign optimizations. [Source: Search Engine Journal]

5. Google Search Console Error Reporting For Breadcrumbs and HowTo Structured Data Changed

Google has changed how it handles Breadcrumbs and HowTo structured data within Google Search Console’s reporting tools. [Source: Search Engine Land]

6. Instagram Experiments with Stories Highlights to Reels Conversion Option, Longer Reels Clips

Instagram now enables users to easily convert their Instagram Stories highlight into a Reels clip. [Source: Social Media Today]

7. Google Ads Creates Unified Advertiser Verification Program

In March, Google Ads will merge its advertising identify and business operation verification programs into a unified advertising verification program. [Source: Search Engine Land]

8. Google Adds New Exposure Frequency Controls for CTV Campaigns

Google has added the capacity for Google advertisers to manage the frequency of exposure to their CTV campaigns per viewer. [Source: Social Media Today]

9. Facebook Rebuilding Its Ads Infrastructure To Target iOS Users While It Loses Money With Metaverse

Facebook announced that its ad infrastructure is being rebuilt to continue to deliver “high-quality personalized ads” to iOS users. [Source: 9 to 5 Mac]

10. Google Announces Search Console URL Inspection API

Google expanded Search Console access with the URL Inspection Tool API, which extends functionalities of many SEO tools, WordPress plugins and themes. [Source: Search Engine Journal]

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