Weekend Digital Media Round-up: Google’s product availability markup, Facebook’s new Ad reporting tools, Instagram’s new story layouts and more…

By Logicserve News Desk

  • December 13, 2019,
1. Google showing product availability markup in image search results

Google is displaying the availability of products on image search results page. The feature was spotted by Hamburg-based digital marketing consultant Frank Sandtmann, who noticed the feature in English, German and Polish image search results. [Source: Search Engine Land]

2. Facebook Introduces 3 New Ad Reporting Tools

Facebook is rolling out new tools to assist advertisers with analyzing campaign performance to make it easier for advertisers to measure ad performance across accounts, channels, and publishers. [Source: Search Engine Journal]

3. Instagram Now Testing New Layout Options for Instagram Stories Frames

Instagram has begun limited testing of a new ‘Layout’ option in Instagram Stories which enables users to select from a range of presentation styles for their visuals within a Stories frame. [Source: Social Media Today]

4. Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback reward

Verizon Media is offering Yahoo Shopping and Yahoo Mail users access to exclusive cashback rewards from more than 50 online retailers through Rakuten, including Nordstrom Rack, Nike, Disney and Bed Bath & Beyond. [Source: Search Engine Land]

5. Snapchat Cameos edit your face into videos

Snapchat is preparing to launch a big new feature that uses your selfies to replace the faces of people in videos you can then share. It’s essentially a simplified way to deep-fake you into GIFs. [Source: TechCrunch]

6.Google Brings New Features to ‘App + Web’ Properties in Google Analytics

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. It will allow people to measure data across their app and website all in one place. It’s designed to help site owners better understand users’ journeys across the two platforms. [Source: Search Engine Journal]

7. Pinterest Trends gives marketers a view of the top U.S. searches on the platform

Pinterest Trends will offer set of keyword trend data, specifically around the categories it caters to such as food, home and fashion. More insight into search queries and trends can give brands a better understanding of the content and campaigns that may perform well on (and off) Pinterest. [Source: Search Engine Land]

8. Google Launches ‘Google Shopping 100’ to Highlight Trending Products Based on Search Data

Google Shopping 100, the data collection has its own mini-site and provides some interesting, and potentially valuable insight into what the key product and consumer trends were over the course of 2019. [Source: Social Media Today]

9. BERT is rolling out to Google search in over 70 languages

BERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally. It is designed to better understand the intent behind a user’s query, and Google has said that 10% of all searches are impacted by the BERT update. [Source: Search Engine Land]

10. Google Ads Now Includes Location Extensions Automatically

Location Extensions will be activated in Google Ads. Google will now link your Google Ads account to Google My Business location and then show location extensions in your ads. [Source: Practical Ecommerce]


Related Blogs