Weekend Digital Media Round-up: Google’s rebranded advertising products, Facebook’s ‘Info & Ads’, Twitter’s Ads Transparency Center and more..

By Logicserve News Desk

  • June 29, 2018,
  1. Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

Google’s flagship advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trajectories for growth. [Source: Search Engine Land]

  1. Facebook starts showing all ads a Page is running

Facebook is continuing its transparency efforts around Pages and ads, now including an “Info & Ads” section on Pages that list all ads the Page has run across Facebook, Instagram and Messenger, as well as Facebook’s partner networks. [Source: Marketing Land]

  1. Google comes up with a New Update for Brands allowing them to edit their Knowledge Panel listings

Google has come up with an update regarding changes one can make to knowledge panel results. It now allows brands to have command over what their knowledge panel result speaks about the brand. This is an attempt to provide better information to users. [Source: Logicserve Digital]

  1. Twitter Finally Launches its Ads Transparency Center

Twitter has finally launched its new Ads Transparency center, which will enable users to view all the ads being run by any Twitter profile at any given time. [Source: Social Media Today]

  1. Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand

The first new solution to debut under the new Google Ads brand is designed specifically for small businesses. Smart Campaigns will be the default campaign type for new advertisers in Google Ads. The campaigns are almost entirely automated, from ad creatives to delivery optimization, based on the product or service being advertised and the goal the advertiser sets. [Source: Search Engine Land]

  1. Google Maps begins rolling out new explore features announced last month

Google has announced that the new redesigned Google Maps explore features we covered last month have started to roll out worldwide. [Source: Search Engine Land]

  1. Instagram Releases New Guide to Creating and Uploading IGTV Content

Instagram has published a new guide on how to create content for its new IGTV long-form video platform, which includes a range of tips, apps and accessories you can consider to help improve your IGTV videos. [Source: Social Media Today]

  1. Google announces Google Marketing Platform Partners program

Following on the announcement that Google is grouping its advertising into three new brands — Google Ads, Google Marketing Platform and Google Ad Manager — the company is consolidating and updating its marketing partner program as well. [Source: MARTECH TODAY]

  1. Facebook Adds Keyword ‘Snooze’ Option to Help User Avoid Spoilers

Facebook’s adding a new option which will enable users to mute certain words from their Facebook experience (News Feed and groups), ensuring they don’t see mentions of those terms for 30 days. [Source: Social Media Today]

  1. Google Search Console releases URL inspection tool

Google has announced a new feature in the beta Google Search Console that allows you to check a specific URL on your website to see the status of how Google search sees that URL. This feature is called the URL inspection tool and is now rolling out to Google Search Console users over the coming weeks. [Source: Search Engine Land]

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