Google is introducing a new ad product that uses machine learning to adapt to users’ queries. Responsive search ads allow advertisers to provide up to 15 headlines and 4 description lines. [Source: Search Engine Journal]
Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new tool that will help brands create mobile video ads using existing images and video footage. [Source: Marketing Land]
Google has announced a new update for Google Analytics, which will now be able to better track how users come to your website via “Cross Device” reporting. The option will help marketers better understand audience behavior, which will then inform their subsequent ad spend and focus. [Source: Social Media Today]
Twitter’s testing out a prominent new ad type in its recently redesigned Explore tab, which will enable businesses to buy large banner features that dominate the top of the screen. The new option – called ‘Promoted Trend Spotlight Ads’ – will allow for either still images or GIFs. [Source: Social Media Today]
Google is now rolling out the Speed Update for all users. The company has begun incorporating the new Speed Update algorithm in the mobile search results as a search ranking factor this week. [Source: Search Engine Land]
Instagram will soon be making its Shopping Tags for Stories available to all brands which have enabled shopping on Instagram. [Source: Social Media Today]
Google is letting users add “Call Now” buttons to posts created in Google My Business. Tapping on the “Call Now” button will trigger a phone call to the primary phone number included in the Google My Business listing. [Source: Search Engine Journal]
Facebook has released its first schedule of news content, while it’s also announced some additional news programming that will be added to its growing Watch list. [Source: Social Media Today]
Google began showing the “People also search for” suggestions in paid search results on mobile in September 2017 and more recently extended them to desktop paid search results in May. [Source: Search Engine Land]
For digital marketers, their ability to understand customers’ needs plays a significant role in their success. In traditional marketing, with face to face inter-personal interaction, this would have been easy. But in the digital landscape, it becomes a bit difficult. Here are some ways you can understand your digital customers and their needs to plan effective marketing strategies. [Source: Logicserve Digital]
