Weekend Digital Media Round-Up: Google’s Search Console Insights, Bing’s Free Product Listings, Facebook’s Update to Ad Preference Hub & more…

By Logicserve News Desk

  • August 21, 2020,
1.New Google Search Console Insights for Content Creators

A new experience from Google, called Search Console Insights, provides data to help site owners tailor their content, is now being tested with select users. [Source: Search Engine Journal]

2. Bing Shopping opens up to free product listings

Organic product listings are now available in the Bing Shopping tab. They are currently offered to Microsoft Merchant Center store owners with approved offers. [Source: Search Engine Land]

3. Facebook’s Updating its Ad Preferences Hub to Make it Easier to Control Your Personal Ad and Data Settings

Facebook is planning to roll out a new update of its Ad Preferences tool, which will simplify the listings into three defined categories- ‘Advertisers,’ ‘Ad Topics,’ and ‘Data.’ [Source: Social Media Today]

4. Google Makes it Easier to Find Jobs, Recipes, and Products

Google is updating activity cards with support for jobs, recipes, and online shopping. Activity cards for shopping-related searches will now show you products you’ve been researching. [Source: Search Engine Journal]

5. Instagram finds new ad space at the end of your feed with launch of ‘Suggested Posts’ feature

Instagram has found a new place to display ads after the notice in feed- “You’re All Caught Up.” They plan to use this space to suggest new, organic posts for users to view as well as ads. [Source: TechCrunch]

6. Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems

Google’s URL inspection tool and the AMP enhancement report within Search Console can both now report on issues around signed exchanges and AMP. [Source: Search Engine Land]

7. Facebook launches free ‘paid online events’ for SMBs and others

Facebook has announced a new product to monetize classes and online events called, “paid online events,” without collecting any potential fees for at least the next year. [Source: MarTech Today]

8. Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting

Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, designed to help advertisers optimize campaign performance.  [Source: Search Engine Land]

9. Snapchat Looks to Expand Off-Platform Sharing Options to Expand Audience Reach

Snapchat is testing out a new option which would enable users to share its premium content offerings – like original shows and content from Discover partners – outside the app. [Source: Social Media Today]

10. Google Performance Planner adds support for conversion delay and shared budgets

Google has added new features to Performance Planner, allowing account managers to predict various spend levels, performance targets, and conversion goals in the Performance Planner. [Source: Search Engine Land]

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