Weekend Digital Media Round-Up: Google’s ‘Shoploop’, Instagram’s New Shopping Page, Snapchat’s ‘Brand Profiles’ and more…

By Logicserve News Desk

  • July 17, 2020,
1.Google’s latest R&D project is Shoploop, a mobile video shopping platform

Google’s latest experiment is a video shopping platform – ‘Shoploop,’ designed to introduce consumers to new products in under 90 seconds, creating an interactive shopping experience. [Source: TechCrunch]

2. Instagram is launching a new shopping page that’ll highlight brands and collections

Instagram widely roll out a dedicated Shop page under the Explore tab that’ll highlight different brands and items that people can purchase which will be powered by Facebook Pay. [Source: The Verge]

3. Snapchat extends ‘Profiles’ to businesses

Snapchat has extended its ‘Public Profiles’ for creators and shows to businesses with the launch of ‘Brand Profiles’. These provide brands with the ability to bring their in-app experiences to users in a single hub. [Source: Mobile Marketing]

4. Google Adds New Features to Responsive Search Ads

Google is adding new features to RSA ad copy options with dynamic features and increasing its helpfulness with cross-campaign results and asset suggestions. [Source: Search Engine Journal]

5. Amazon Influencer Program opens to live streamers for broadcasting to Amazon Live

Amazon is adding live streaming to its existing Amazon Influencer Program, giving live streamers a new way to earn commissions on purchases of products showcased in their streams. [Source: TechCrunch]

6. Google Adds New Ad Tools, Including Updated Visual Options and Prompts for Search Ads

Google’s latest update involves new ad types, including new markers on search ads to prompt audience action, and improved display types to assist in branding. [Source: Social Media Today]

7. Snapchat Is Testing A Feature That Will Make It More Like TikTok

Snapchat is working on testing a new feature that would make the app feel more like TikTok. The platform confirmed it’s working on a vertical swipe to navigate through publicly available content. [Source: Refinery29]

8. Pinterest Updates Algorithm to Surface More Content Types

Pinterest is introducing a new ranking model to its home feed in an effort to surface certain types of content more often. They aim to display a greater variety of content with this model. [Source: Search Engine Journal]

9. YouTube Adds Data on Other Videos Your Viewers Have Watched and New Audience Retention Metrics

YouTube’s new addition to YouTube Studio will provide creators with a listing of other videos that their viewers have watched on the platform, adding a new level of context to their audience research efforts. [Source: Social Media Today]

10. Google Discover Now Shows Large Images for Non-AMP Pages

Google is now showing large image thumbnails in Discover for regular web pages, a feature that didn’t always work for non-AMP URLs. [Source: Search Engine Journal]

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