Weekend Digital Media Round-Up: Google’s Tools In Performance Max Campaigns, Meta’s Subscriber-Only Features, Twitter’s Unmentioning Tool & More…

By Logicserve News Desk

  • July 15, 2022,

1.Six New Features In Performance Max Campaigns

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score and more. [Source: Search Engine Journal]

2. Meta Adds New, Exclusive Content Options for Paying Subscribers

Meta’s looking to improve its monetization and community-building tools for creators with new subscriber-only features. [Source: Social Media Today]

3. Twitter Now Lets You Remove Unwanted Mentions

Twitter is rolling out a new feature called Unmentioning that will allow people to untag themselves from conversations. [Source: Search Engine Journal]

4. Google Makes its ‘Ads Creative Studio’ Tool Available to All Businesses

Google has announced that its Ads Creative Studio tool is now available to all businesses, providing a streamlined way to construct new ad content from existing assets. [Source: Social Media Today]

5. Netflix Names Microsoft As Partner For New Consumer Subscription Plan

Microsoft is thrilled to be named Netflix’s technology and sales partner to help power its first ad-supported subscription offering. [Source: Microsoft Blog]

6. Google Search Console Video Indexing Report Now Available

Google is adding a new report to Search Console that will help you understand how your videos perform in search results. [Source: Search Engine Journal]

7. Meta Launches New ‘Sphere’ AI System Which Can Scan and Measure the Accuracy of Reference Links

Meta has announced the launch of a new AI model capable of automatically scanning hundreds of thousands of website citations. [Source: Social Media Today]

8. Google Analytics 4 Adds Conversion, Bounce Rate, And UTM Parameters

Google Analytics 4 is introducing three new metrics to the platform made available to view across explorations, segments, audience, reports, and the Google Analytics data API. [Source: Search Engine Land]

9. Meta’s New AI Research Tool Turns Ideas Into Art

Meta has introduced ‘Make-A-Scene’ to empower users to create images using text prompts and freeform sketches. [Source: Meta Newsroom]

10. Google Analytics 4 Integration Now Available For Ads Manager

Google recently announced that web data reporting would be supported within the Ad Manager publisher networks. [Source: Search Engine Land]

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