Weekend Digital Media Round-up: Google’s Video Tool for Businesses, Facebook’s New Metrics to Ad Library Listings, Instagram’s Update to IGTV & more…

By Logicserve News Desk

  • April 17, 2020,
1. Google Launches Free Tool to Help Businesses Create Short Promo Videos

Google is helping businesses create short, promotional videos for YouTube with the launch of a free beta tool. This video Builder will allow businesses to create 6 second or 15 second videos using a variety of layouts. [Source: Search Engine Journal]

2. Facebook Adds New Metrics to its Ad Library Listings to Improve Transparency

Facebook has added a few new elements to its Ad Library listings in order to provide more transparency over the displayed ads and make it easier to find relevant info in the app. Facebook will also now group similar ads together within this Library. [Source: Social Media Today]

3. Instagram redesigns IGTV with creators as the focus

Instagram is updating its IGTV app, likely in the hopes of getting more people to use the service and promote creators making longform videos. The app is also getting a Discover tab to surface new and relevant IGTV content as well as a hands-free recording mode. [Source: The Verge]

4. YouTube Makes its ‘Video Builder’ Custom Video Creation Tool Available to More Businesses

YouTube amid the COVID-19 lockdowns made Video Builder accessible to more businesses in order to help in the creation of more effective promotions. This Video Builder enables anyone to create good looking video content. [Source: Social Media Today]

5. Snapchat Launches New COVID-19 Business Resource Center to Assist Marketers with Campaigns

Snapchat has launched a new, dedicated COVID-19 business hub, which includes a range of resources, insights and links to help marketers manage the COVID-19 pandemic, and better connect with their audiences amid the crisis. [Source: Social Media Today]

6. Google Ads Data Hub testing audience lists for display campaigns, adding new features

Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements. It also confirmed it is beta testing audience activation for display campaigns. [Source: Marketing Land]

7. Facebook Publishes New Guide on How Advertisers Should Adjust Their Ad Approaches During COVID-19

Facebook has published a new guide to some of the key considerations that advertisers need to keep in mind when measuring the performance of their marketing and advertising campaigns amid the COVID-19 pandemic. [Source: Social Media Today]

8. Instagram Live Streams Can Now Be Viewed on the Web

Instagram is now also giving users the option to view Instagram Live broadcasts on desktop PCs, which comes with a new, less intrusive format, and URLs to cross-promote your streams. [Source: Social Media Today]

9. Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19

Twitter recently conducted a user survey to find out more about what people want and expect from brands in their communications during the COVID-19 pandemic. [Source: Social Media Today]

10. Pinterest Updates Pinterest Shop to Highlight a Selection of SMBs Impacted by COVID-19

Pinterest is adding a new set of businesses to its Pinterest Shop showcase, in order to help provide promotion for those impacted by COVID-19, while also aligning with rising trends on the platform. [Source: Social Media Today]


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