Weekend Digital Media Round-Up: Google’s ‘Web Stories’, Instagram’s New Features, Snapchat’s ‘First Commercial’ Ad Option & more…

By Logicserve News Desk

  • October 9, 2020,
1.Google adds ‘Stories’ to its search app for iOS and Android

Google announced it’s introducing a Stories feature to its Google app for iOS and Android, which now reaches more than 800 million people per month. [Source: TechCrunch]

2. Instagram Releases New Features to Celebrate its 10th Birthday, Including Stories Map

Instagram is celebrating its 10th birthday with the launch of several new features, along with the previously announced IGTV Shopping update. [Source: Social Media Today]

3. Snapchat Launches ‘First Commercial’ High Impact Ad Option to All Advertisers in the US and UK

After several months of testing, Snapchat is launching its ‘First Commercial’ ad option to businesses in the US and UK. [Source: Social Media Today]

4. Google My Business Changes to Insights & Video Uploads

Google My Business is giving business owners more data to work with in a series of updates to performance reports. [Source: Search Engine Journal]

5. Instagram Adds New Audio Features for Reels, Including Option to Save Sounds for Your Clips

Instagram has added some new audio features for Reels, in order to further align the tool with TikTok usage trends. [Source: Social Media Today]

6. Bing Officially Rebrands As ‘Microsoft Bing’

Microsoft is officially rebranding its Bing search engine as ‘Microsoft Bing,’ unveiling a new logo and new colors. [Source: Search Engine Journal]

7. Instagram will automatically hide offensive comments on your posts using AI

Instagram has introduced measures to reduce abusive comments on the platform using AI which will automatically block offensive comments.  [Source: The Next Web]

8. Google Announces New Advertiser Insights, ‘Performance Max’ Automated Campaigns

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it’s also rolling out new automated campaign options. [Source: Social Media Today]

9. Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

Microsoft Digital Marketing Center is now available in open beta in the U.S. This will allow SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram for free.  [Source: Search Engine Land]

10. LinkedIn Stories Launched in India With Localised Stickers

LinkedIn has launched its ‘Stories’ feature in India, aimed to help members share their everyday professional moments with their communities in a more casual, creative, and authentic manner. [Source: Gadgets 360]

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