Weekend Digital Media Round-Up: How to use AI to elevate social media campaigns, Instagram is trying out a new feature that will limit the number of hashtags used on a post to 5, Google uses AI to detect fake online reviews faster; and more…..

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  • February 16, 2024,

1.How to use AI to elevate social media campaigns

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots. [Source: Search Engine Land]

2. Instagram is trying out a new feature that will limit the number of hashtags used on a post to 5

According to recent user reports, Instagram is testing out a feature that will let users add only a specific number of hashtags to their posts. [Source: Digital Information World]

3. Google uses AI to detect fake online reviews faster

Google is now capable of detecting fake reviews faster. Google blocked 170 million fake reviews in 2023. A new algorithm detects fake reviews with 45% higher accuracy than before. [Source: Search Engine Journal]

4. The future of the microblogging space and twitter alternatives

microblogging service once known as Twitter has sparked a significant shift in the broader social media landscape, as many users who’d spent years establishing their online presence via the platform have been left alienated. [Source: Social Media Today]

5. IAB, MRC draft preliminary AR measurement guidelines for advertisers

The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a proposed set of guidelines to give advertisers more clear and consistent metrics for their augmented reality (AR) efforts, according to the organizations. [Source: Marketing Dive]

6. Paid media marketing in 2024: 7 changes marketers should make

As paid media platforms get smarter and constantly find ways to infuse AI into campaign workflows and optimizations, marketers must find a way to keep up with the platforms. [Source: Search Engine Journal]

7. Unexpected shopping behaviors from Gen Z, Gen Alpha offer lessons for retailers

Despite their digital-native status, Gen Zers still shop in-store, while baby boomers are all about new-kid-on-the-block Temu. And though they’re still mostly children, Gen Alphas are making their mark on the retail landscape. [Source: Insider Intelligence]

8. Very few consumers are satisfied with in-store experiences

Businesses will need to implement a variety of technologies, not just generative AI, to offer customers the information and convenience they demand, IBM research shows. [Source: Customer Experience Dive]

9. Balancing data usage and human creativity in innovation

the unrestricted flow of data championed by some sectors needs to be matched by preserving the vital role of human ingenuity. [Source: DM News]

10. AI enhances SEO, triggers shift in ranking strategies

Generative AI technology is revolutionizing the content creation and exploration field with major implications for Search Engine Optimization (SEO). [Source: DM News]

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