Weekend Digital Media Round-Up: Instagram Experiments with New ‘Friend Map’ Live Location Display, Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results, How Are Marketers Incorporating Generative AI?, and more…..

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  • March 1, 2024,

1.Instagram Experiments with New ‘Friend Map’ Live Location Display

Instagram has now confirmed that it is indeed working on a new “Friend Map” display in the app, which is pretty much Snap Map [Source: Social Media Today]

2. Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results

Boost your Google Ads success with expert tips! Audit, optimize, and target the right audience to maximize ROI and conversions. [Source: Search Engine Journal]

3. How Are Marketers Incorporating Generative AI?

Most marketers are now incorporating AI into their daily process, with a recent survey among the SMT community showing that 40% of marketers are using Gen AI tools daily, while only 13% are not using them at all. [Source: Social Media Today]

4. B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In

B2B affiliate marketing is a relatively new phenomenon. It has experienced significant growth as brands, partners and networks adapt to the distinctive needs of businesses targeting other businesses. [Source: ADWEEK]

5. YouTube Expands Access to Its ‘Create’ Mobile Video Editing App

YouTube has announced that it’s expanding access to its new “Create” video editing app, which is specifically designed for Shorts creation, with users in Argentina, Australia, Brazil, Canada, Finland etc are all set to get access to the new tool. [Source: Social Media Today]

6. Why does AI have to be nice? Researchers propose ‘Antagonistic AI’

According to researchers, academics have introduced the idea of Antagonistic AI: That is, AI systems that are purposefully combative, critical, rude and even interrupt users mid-thought. [Source: Venture Beat]

7. Google and Meta Explore New Ways To Moderate AI Responses, and Whether They Should

A new focus in the broader Gen AI discussion after Google’s Gemini AI system was found to be producing both inaccurate and racially biased responses. [Source: Social Media Today]

8. More Generative AI Tools Are Coming to Social Apps — Is That a Good Thing?

The latest developments in generative AI have opened up a range of new possibilities and potential use cases. [Source: Social Media Today]

9. Whether in Romance or ROAS, Matchmaking Is Key to Success

Romance has been influenced quite a bit by marketing over the past few decades, from jewelry campaign jingles to greeting card brands expanding into full-blown Hollywood romcoms, advertising has had a major impact on how people show up for their significant others. [Source: ADWEEK]

10. Google Looks to Enhance Its AI Generated Performance Max Ads

Google’s adding some new generative AI elements to its automated Performance Max ad campaigns, with its Gemini LLM to power a new process that will enable headline and copy generation within the Performance Max process. [Source: Social Media Today]

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