Weekend Digital Media Round-Up: Meta rolls out generative AI features for all advertisers, YouTube Expands Access to Monetization, Adds New AI Effect for Shorts, LinkedIn unveils AI-powered tool that can create optimized ads in minutes & More…

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  • October 7, 2023,

1.Meta rolls out generative AI features for all advertisers

The new features include Background Generation, Image Expansion, and Text Variations. It will enable advertisers to introduce new ad creative faster. [Source: Social Samosa]

2. YouTube Expands Access to Monetization, Adds New AI Effect for Shorts

YouTube is expanding access to its Partner Program, enabling more people in more regions to qualify for monetization of their YouTube clips, while it’s also rolling out a new generative AI feature for Shorts. [Source: Social Media Today]

3. LinkedIn unveils AI-powered tool that can create optimized ads in minutes

LinkedIn has rolled out a new tool that leverages AI to simplify ad creation.The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. [Source: Search Engine Land]

4. Reddit Rolls Out Expanded Topic and Audience Matching Options in Ads Manager

Reddit has rolled out some new updates to its ad targeting options, which are designed to make it easier for marketers to expand their audience reach in the app. [Source: Social Media Today]

5. GA4 Unveils New Documentation on Blocking Unintended PII Data Sends

Google has published new documentation for the GA4 Data Redaction feature that prevents accidentally sending personally identifiable information (PII) to Google. This makes it easier to conform to privacy laws and Google’s own policies. [Source: Search Engine Journal]

6. Meta Experiments with New Comment Filter to Prioritize Meta Verified Users

An emerging shift within the social media sphere is effective class division in social platform discussions, with those paying for access to apps getting higher priority and exposure for their contributions, over those who are not. [Source: Social Media Today]

7. YouTube rolls out new audience insight tools

YouTube has updated its analytics platform to provide enhanced audience insights.Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. [Source: Search Engine Land

8. LinkedIn Adds Generative AI Elements to Recruiter and Learning

LinkedIn has unveiled its new “Recruiter 2024” project, which will add AI elements into its recruitment and hiring offerings, providing new ways to utilize automated insights and tools within your HR process. [Source: Social Media Today]

9. Gmail rolls out emoji reactions

Google has rolled out the ability to react to an email with an emoji. The new version is currently accessible to Android users only, IOS and web users will get the feature in coming months. [Source: Social Samosa]

10. Instagram Rolls Out New Option to Share Stories with Multiple Group Lists at Once

Instagram continues to lean into more enclosed group sharing, this time via a new option that enables you to share a Story with multiple group lists at once, so you can better curate who sees your updates. [Source: Social Media Today]

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