Weekend Digital Media Round-Up: OpenAI Announces Paid Subscription for ChatGPT, Retail Media is gaining ground as a new Marketing Strategy, LinkedIn Adds New Newsletter Showcase Tools & More…

By LS Digital News Desk

  • February 4, 2023,

1.OpenAI Announces Paid Subscription for ChatGPT

ChatGPT, the AI content tool that’s taken the world by storm in recent months, is switching to a freemium model, with a new paid tier, priced at $20 per month, which will give users better access to the tool. [Source: Social Media Today]

2. Retail media is gaining ground as a new marketing strategy

Retail media is gaining ground as a new marketing strategy, as brands increasingly shift their shopper, trade, and brand marketing budget to this channel. [Source: Digital Information World]

3. LinkedIn Adds New Newsletter Showcase Tools to Help Users Tap Into Newsletter Growth

On LinkedIn, newsletters have continued to grow, with the platform recently reporting that newsletter creation in the app was up 10X year-over-year. [Source: Social Media Today]

4. Instagram’s Co-Founders Launch Personalized News Reader Called Artifact

The co-founders at Instagram have recently debuted their new product called Artifact.For now, the product is not up for grabs for all users. In fact, it is quite an exclusive offering and there’s even a waitlist so interested individuals may sign up and wait to get their hands on it. [Source: Digital Information World]

5. Meta’s new Rights Manager website helps curb copyright infringement

Meta has launched a Rights Manager website to help educate people on the way it combats copyright infringement and protects lawful expression on Facebook and Instagram. [Source: Social Samosa]

6. Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads

Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign settings. [Source: Search Engine Land]

7. Instagram’s Founders Return with a New Social App

Instagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements. [Source: Social Media Today]

8. Bing Revamps Crawl System To Enhance Efficiency

Bing is revamping its crawl scheduling to better use the information provided by the “lastmod” tag in XML sitemaps. [Source: Search Engine Land]

9. Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many apps, bot accounts, and other tools used to function. [Source: Social Media Today]

10. Image Text Translation Might Be Making Its Way to Google Chrome

It is important to note that Google is looking to take this translation feature to a whole other level. Google will make translating text inside an image a bit easier and faster. [Source: Digital Information World]

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