1.Social Media Engagement Rates Dropping Across Top Networks
Rival IQ released its annual Social Media Benchmark Report for 2023, where brands in 14 industries compare their social media performance against other brands in the same competitive landscape. [Source: Search Engine Journal]
2. Snap launches a new business to help retailers with AR shopping
The company announced its launching AR Enterprise Services (ARES), a SaaS business that’ll help retailers use and make money off of AR and AI shopping tools. [Source: The Verge]
3. OpenAI CEO Says He’s Scared of His Own Invention
OpenAI CEO Sam Altman said in a recent interview with ABC News that he’s a “little bit scared” of artificial intelligence technology and how it could affect the workforce, elections and the spread of disinformation. [Source: Digital Information World]
4. Pinterest Provides New Tips on Effective Pin Advertising Approaches
Pinterest has provided some new Pin ad tips, based on various brand lift studies, incorporating feedback from over 120,000 Pinners. [Source: Social Media Today]
Meta CEO Mark Zuckerberg on Thursday announced a new WhatsApp application for Windows, which will let users add up to 8 people on a group video call.The new application will also allow users to make an audio call with up to 32 people from their desktop itself. [Source: Economic Times]
6. LinkedIn’s New Report Highlights The Current Trends In Recruiting
LinkedIn has shared a new report comprising the important trends in the world of recruiting that are related to a series of interviews with plenty of data from users. [Source: Digital Information World]
7. 6 new Reddit Ads Manager features
Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and international advertisers. [Source: Search Engine Land]
8. Microsoft’s New AI Will Completely Change Doctor Visits
The tech juggernaut is leaning heavily into OpenAI, using the company to power a brand new app that will make doctor visits far easier for all involved than might have been the case otherwise. [Source: Digital Information World]
9. Reddit Launches ‘Simple Create’ Streamlined Ad Creation Process
Reddit’s looking to make it easier for brands to get into Reddit ads with a new ‘Simple Create’ option that streamlines the campaign set-up process. [Source : Social Media Today]
LinkedIn is launching a native post scheduling feature, while company pages will also now be able to follow other pages in the app. The changes are part of the platform’s latest feature update. [Source: Digital Information World]
