The digital landscape is dynamic and ever-growing. Hit by the pandemic and lockdowns, 2020 has been a challenging year for brands and marketers. But one trend that made its presence felt this year was video marketing.
From brand videos, tutorials, product reviews, webinars to vlogs, brands and digital agencies took advantage of this growing trend in many different ways. In fact, according to a market forecast report on Statista, video ad spending is expected to grow at a rate of 9% between 2020 and 2025 in India.
While video marketing is here to stay, it will continue to bifurcate and grow. Currently, animated video marketing is at the top of the to-do list among brands and marketers across the country. Check out three of the top reasons why you too should consider animated videos to market your offerings to the consumers-
1. Story Execution Done Right
With every video you create, your primary aim is to tell a story about your brand, product, or service. The video content should be such that it persuades, convinces, and compels the audience to take the desired action. Execution plays the most critical role in the process.
This is where animated videos get into the picture. Animated videos are one of the most engaging and cost-efficient ways to execute a story. With animation, any concept can be brought to life, which is often impossible, expensive, or time-consuming with traditional visual mediums.
2. Improve Conversion Rates
Apart from helping brands execute the story, animation videos are also very useful in compelling the audience to take action. People love animation, and through this medium, it is easier for brands and marketers to clearly show, dissect, and describe their offerings. Complicated products or services are easier to explain through animation as compared to using a performer or spokesperson.
This is one of the top reasons why several tech companies across the world now use animated explainer videos. Only when people understand your product or service will they be encouraged to make the purchase.
3. Adding More Emotion and Interest to the Subject Matter
The animation market is one of the largest in the world. This is because animated videos are very effective when it comes to conveying emotions. Animators and illustrators can exaggerate emotions through animation to make the marketing message distinct and expressive.
Moreover, as the videos combine sound and visuals, they simultaneously interact with the audience at multiple levels of perception. Using animated videos, brands can offer a more aesthetic and emotional appeal that can strike a chord with the audience.
2021: The Year of Animated Video Marketing
With the help of animated videos, brands can take their audience to places that standard visuals simply cannot. Real videos are closely related to the reality of our world. Not to forget that they can also be costly.
Animated videos can help brands execute the stories in a way that it interacts with the audience on a personal level and compels them to take action. Moreover, their cost-efficiency means that even smaller brands can use them very effectively.
If you are looking for ways to use video marketing in 2021, animated videos is one trend you should definitely consider.