Why Google Certification Matters in Today’s Digital Marketing Space?

By rizwana kandekari

  • June 11, 2024,

The digital marketing space is a competitive battlefield, constantly evolving with new technologies and strategies. To stay ahead, businesses need a partner with the expertise and knowledge to navigate this ever-changing terrain. That’s where Google Certifications come in. We are thrilled to announce that LS Digital has received Google Digital Guru Certification. Google Digital Guru is an access only platform given to their premiere partners. There are 4 categories in this platform: video, data and technology, DV360, and performance.

Why Google Certification Matters

A Google Certification isn’t just a fancy badge – it’s a symbol of proven expertise and up-to-date knowledge in Google’s advertising platforms and best practices. Here’s how partnering with a Google Certified Company like LS Digital elevates your digital marketing experience:

  • Expert Guidance: Combined, our team has over 250 Google Certifications across crucial areas like video marketing, performance marketing, display advertising, data analysis, and technology integration. This translates to expert guidance for you, ensuring your campaigns are tailored to your specific needs and goals.
  • Data-Driven Decisions: Every decision we make is backed by robust data analysis, a hallmark of Google Certifications. This ensures your campaigns are backed by informed decisions and are optimized to maximum performance.
  • Credibility and Trust: Earning Google Certification demonstrates our company’s deep understanding of the tools and techniques that drive results. This translates to increased trust and confidence from potential clients.
  • Staying Ahead of the Curve: Google constantly updates its platforms and introduces new features. This certification is only valid for 1 year, ensuring that we are equipped with the latest knowledge, allowing us to implement cutting-edge strategies for our clients.

Achieving Google Digital Guru certification equips us with a diverse set of skills vital for excelling in the digital marketing landscape, including:

  • Video Marketing: Learning to create captivating video content that grabs attention and drives conversions.
  • Performance Marketing: Develop data-driven strategies that maximize our return on investment (ROI) through optimized campaigns.
  • DV360 Advertising: Learn to design eye-catching display ads that capture your target audience and boost brand awareness.
  • Data Analysis and Technology Integration: Gain expertise in deciphering complex data sets, allowing you to refine your marketing strategy for optimal results. Stay ahead of the curve by integrating the latest technological advancements into your digital marketing mix.


Achieving certification for the modules requires meeting two criteria. First, you must pass all assessments within a module with a minimum score of 80%. Second, you need to demonstrate engagement by achieving a video completion rate of at least 85% for all videos in the module. Once you’ve fulfilled both these requirements, you’ll be awarded a Digital Guru Certification, valid for one year.

In today’s competitive digital marketing landscape, keeping pace with innovation is crucial. Google Certifications offer a valuable path to stay informed and develop expertise in Google’s advertising platforms. Whether you’re an agency or an individual marketer, pursuing Google Certifications is an investment in your professional growth and a testament to your dedication to achieving the best possible results.

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