Increase in conversion rate
Page load time reduced from 2.2s
Achieved DAP score
DR Tag Score
Saved time for Page load
Improvement In DAP score
Wakefit website & msite were audited to reduce the page load time, post which necessary recommendations were implemented.
Under Merchant center we audited the feeds which included feed automation and feed optimization.
Prepared the list of recommendations to improve the opti-score for each campaign type in Google ads and Merchant center.
Worked on GA 360 Gap analysis within the feed tags & enhanced conversions to improve the overall business.
DR tags were deployed as per the data layer codes to improve the E-commerce rate.
Monthly cadence calls with the Wakefit team for 3 successive months resulted into successful implementation of this project
"With the help of Google’s DAP program, we were able to upgrade our customer experience, and in addition, we noticed a 27% boost in conversion rate. This acceleration program helped us in expanding our digital presence among new-age consumers post-pandemic. We worked with Google & LS Digital team on this approach that helped us not only with good conversion rates but to attain overall goals."
Co-founder - Wakefit
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