Channel to Channel lead
assistance helped SBI to optimize
on highest assisting channel/
take timely action on low
performing assisting channel
Increase in Programmatic
overall assistance from
Mar’21 to June’21
Higher views from Mar’21 to May’21 ((via Google Display channel)
Through GCM integration with GTM & DV360 & other GMP platforms, we helped them in streamlining the data.
Also, it was observed that Programmatic was one of the most important upper-funnel channels for SBI Life Hence, we created the custom channel grouping for prospecting & remarketing channels separately. With Floodlights in place for each product of SBI, we tracked the conversion through the website.
With the Attribution modeling feature of CM360, we provided a detailed Top conversion path report of the user journey
from channel to channel. W.r.t cross-platform integration we can host the creatives, giving the data on creative performance.
Audience We created an audience set in CM360 for every new campaign, this helped us in retargeting similar audiences. Ex.- For our Re-branding campaign we created audience buckets of 1 day, 7 day & Rest Days for each journey from Pageview to submit a lead. This data further helped DV360 to remarket the audience based on the audience pool also create a similar audience.
Creative Report Monthly Creative performance report helped in optimizing most effective creative sizes & pacing down less effective ones.
Ex- For SBI ‘eWealth’ Product, "Wealth Creation” 300x250 creative delivered maximum Leads & Assistance followed by 728x90 size in minimum spend compared to other creative sizes for the continuous month of May’21 & June’21.
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