The Outcome
60 Mn+
Achieved a unique reach
23 Mn+
reach
4+
Frequency
1 lakh +
assisted installs
In the YouTube environment, we deployed a variety of ad formats, each tailored to specific audience demographics
The campaign was executed in the top 10 cities, with sufficient budget allocated for precise measurement of impact
The use of different formats helped us to achieve the reach at an optimal frequency
We optimized the VAC ad format on app floodlights with engagement view attribution