Axis Mutual Fund drives 3x registrations from new users at 58% lower CPA through the NCA goal in Performance Max
The Outcome
3x
Higher New verified user registrations
-58%
Lower CPA/ Registration
45x
Growth in New User Revenue
Higher New verified user registrations
Lower CPA/ Registration
Growth in New User Revenue
With the help of their agency Logicserve & Google team, Axis MF adopted Performance Max with the New Customer Acquisition goal to drive new verified users to their schemes while focusing on:
1.Audience signals including First party data of verified users and In-market audiences to speed up the campaign’s learning. signals including First party data of verified users and In-market audiences to speed up the campaign’s learning.
2. Best practices across creatives, bids and budgets: that helped them maximise inventory across all Google platforms & achieve desired results.
Axis Mutual fund saw 45x growth in revenue from new users and total registered users grew by 250% & cost per registration reduced by 58% after adopting the NCA goal on Performance Max. New verified user registrations as a percentage of total registrations from Performance Max grew by 3x from 15% to 46%. They continue to grow new customer base through NCA goal & are looking forward to testing any new solutions around this.
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