The Outcome
2.2L
Reach on 10 Instagram posts
14K
Combined page views of 6 blog posts
4.8L
Views on Instagram and Snapchat stories
100%
The followers on the Instagram page went
Reach on 10 Instagram posts
Combined page views of 6 blog posts
Views on Instagram and Snapchat stories
The followers on the Instagram page went
Our strategy emerged from an insight led approach.
All the influencers were handpicked keeping in mind the brand requirement which based on 4 factors - Content Style, Fan Base, Likes per post, Rate of Engagement.
We selected creme de la crème food & lifestyle bloggers like Mumbai foodie, Pune foodie, Mumbai food junkie. They created buzz around Eatigo on their Instagram handles. They featured the App & explained how to go about it on Facebook Live.