The Outcome
26%
Growth in New users on website
84%
Increase in Direct Leads
23%
Lesser Cost/Leads
We shifted from traditional analytics to focus on creating the right tech setup
Implemented Google Campaign Manager to understand consumer journey throughout media channels.
Deployed Integrated Media mix complementing at every user journey touchpoint with persona-based communication.
Identified User trend & deployed “financial calculators” on website for category penetration.
Offline to Online (O2O) allowed one-view of ~1Cr customer database through their device IDs.