Facebook’s Full-Funnel Strategy improved daily sales volume by 627% for a fitness food brand
The Outcome
5.2X
Increase in orders
10%
Increase in ATV
38%
Increase in Order Rate
3.7X
Increase in total revenue (Paid + Assisted)
Increase in orders
Increase in ATV
Increase in Order Rate
Increase in total revenue (Paid + Assisted)
Adapting a full-funnel approach is crucial for a newly launched brand, GetPhab. Driving users from one stage of the funnel to the next and displaying different communication that resonate at each step of the buyer’s journey was key to the whole campaign.
Initially, we conducted AB testing for the campaign structure to identify the best performing outcome in terms of orders & COA
Effectively reached out to health & fitness fanatics & intrigued them with relatable communication w.r.t their stage
Creatives & Communication: Awareness: Video | Consideration: Carousels | Action: PLA & Banner ads with coupon codes to nudge the users to make the transaction
Scaled up the performing ad sets which led to incremental orders on website
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