The Outcome
1st
Position Rankings : Term Insurance &
Term Insurance Online
2nd
Position Rankings For: Term Plan &
Term Plan Calculator
30X
Impressions
Position Rankings : Term Insurance &
Term Insurance Online
Position Rankings For: Term Plan &
Term Plan Calculator
Impressions
Two-Pronged Approach: Targeted Two Audiences - Users Evaluating Life Insurance Solutions & Users Considering Specific Brands.
Answers To Long Tail Queries Were Positioned In Top Fold Thereby Making It Easier For Google To Discover And Rank Relevant Pages.
Content Syndicated Across Top Publishers To Rank In Google News Results.