Using Google’s Ads, Acko was successfully able to scale up their non-brand Search campaigns and improve the cost per lead by 24%, despite stiff competition. The Machine Learning enabled campaigns generated 2X the leads garnered by the campaigns in the old structure.
Incremental leads
Lower cost per lead
Improvement in Conversion Rate
The account was structured to provide a very detailed view of performance across multiple dimensions for greater control. Under Project Neev, we simplified the structure, with fewer campaigns based on the product proposition and created new ads to the corresponding ad groups.
The new structure with 26X lesser ad groups and tighter themes, was then put on Google Smart Bidding - Target CPA
"With the new structure & Automated bidding as part of Neev, we are able to reach users who are more valuable to our business, at lower acquisition costs, and that is very important to us at this stage."
Digital Marketing - Acko General Insurance
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