YouTube Video Views
Astounding Campaign Reach
Engagement rate on Instagram
Growth in direct orders
The concept/idea creation.During pandemic travel took a big hit, international borders were closed, and this was the right time to encourage domestic tourism.
But when people think of traveling India, they end up visiting just a handful of popular destinations. India needed someone to push and promote local tourism.
Strategy:To achieve the objective, we launched a campaign that urged the travellers to explore unseen India and planned to re-introduce India to its people and inspiring them to get out of the house again.
The overall goal for this campaign was to reach out maximum people in the Travel cohort in India with higher frequency of ads. So, that the desire of travel can be triggered continuously and create a top of mind recall for the brand MakeMyTrip for all their travel needs.
YouTube: As YouTube is highly exposed to users who like to research and visually experience a destination before venturing into one, the MakeMyTrip channel became a hub to accumulate enough information about these hidden destinations.
Instagram:Since the travel community is most prevalent on Instagram, we used the platform and spoke to our audience there. By partnering with 30 influencers across all states of India, we put out content from each state and brought out the beauty of India in all its glory.
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