MakeMyTrip uses a TV + Digital approach to drive 50% growth in 1st time hotel bookers and 44% growth in app visitors from non metros.​

MakeMyTrip uses a TV + Digital approach to drive 50% growth in 1st time hotel bookers and 44% growth in app visitors from non metros.​

challenges

MakeMyTrip is the leader in the Online Travel Aggregator vertical. With a strong metro presence,  the focus was to drive growth from non-metros and thus, they were looking for solutions to grow  their user base in the next 100 biggest cities beyond metros.​

The Outcome

+10M 

YouTube Video Views

+12M

Astounding Campaign Reach

+18.8%

Engagement rate on Instagram

+5%

Growth in direct orders