The Outcome
2.7 times
Managed to Improve ROI
2.6 times
Grown the Revenue
65%
Brought down the COA
Changed Campaign structure – Then – Running Catalog Campaigns for prospecting & Remarketing
Now – Running Traffic & Conversion Campaigns along with Catalog Sales Campaign
Audience Segmentation – Then – used Niche Audience to Remarket
Now – using Multiple audience sets for Traffic & Conversion campaigns. For e.g. – Dance Lovers for traffic & Cross Fitness for Conversion. We refresh these audience sets after every 2 months to avoid audience fatigue
Campaign optimization – Then – Shifting of budgets & Optimization of Campaigns was done periodically
Now – Shifting of Budgets & Campaigns are optimized 2-3 times in a day, based on Revenue dump that we get 4 times in a Day