The Outcome
2.7X
Managed to Improve ROI by
2.6X
Grown the Revenue by
65%
Brought down the COA by
Changed Campaign structure –
Then – Running Catalog Campaigns for prospecting & Remarketing
Now – Running Traffic & Conversion Campaigns along with Catalog Sales Campaign
Audience Segmentation –
Then – used Niche Audience to Remarket
Now – using Multiple audience sets for Traffic & Conversion campaigns. For e.g. – Dance Lovers for traffic & Cross Fitness for Conversion. We refresh these audience sets after every 2 months to avoid audience fatigue
Campaign optimization –
Then – Shifting of budgets & Optimization of Campaigns was done periodically
Now – Shifting of Budgets & Campaigns are optimized 2-3 times in a day, based on Revenue dump that we get 4 times in a Day