SIB’s Full Funnel Approach: How SIB leveraged a full funnel digital media strategy to achieve 25%+ Loan Disbursal Rate & drive 7x targeted user growth




South Indian Bank (SIB) wanted to re-position itself as a modern tech-savvy bank. With this in  mind, they wanted to reach the young millennial audiences in India, while continuing to engage its existing audience profile. They wanted to expand into a PAN India Bank and push its reach beyond its existing strong presence in South Regions.

The Outcome


Search Volume for the brand saw growth.


The bank saw a increase in millennial audiences along with 6x increase in users from new geographies.


The performance campaigns resulted in a disbursals, comparison to industry benchmark, demonstrating the effectiveness of the right targeting and effective integrated digital media strategy.