Search Volume for the brand saw growth.
The bank saw a increase in millennial audiences along with 6x increase in users from new geographies.
The performance campaigns resulted in a disbursals, comparison to industry benchmark, demonstrating the effectiveness of the right targeting and effective integrated digital media strategy.
South Indian Bank (SIB) deployed a full funnel approach to reach the right audience and re-engage the same for continued recall and eventually optimize towards deeper funnel goals.
To reach the youth, cricket was used as a central theme to drive the right messaging. Live Matches on OTTs were leveraged. Similar content targeting cohorts were used on DV360 and YouTube.
Periodic Impact buys were also done to drive continued recall.
Lower funnel channels like Google search and Meta platforms were used to re-engage the exposed and high intent audience to focus on quality traffic and conversions.
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.
Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.
In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.