TATA AIG - With You Like Family, With You Always Campaign Success Story

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The Outcome

Brand Lift (Relative):

+18.4%

Video Ad Recall

+12.6%

Awareness

+9.4%

Consideration

Search Lift (Relative):

15.6%

“TATA AIG health insurance”

15.6%

“TATA AIG insurance policy”

87.6%

“AIG health insurance”

Objective

‌To emotionally differentiate TATA AIG Health Insurance in a commoditized category dominated by transactional messaging. The goal was to build brand preference, emotional resonance, and lift across awareness, consideration, and recall, while reinforcing TATA AIG’s core values—Trust, Assurance, and Family-like Support.

Approach

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Emotive Visual Metaphor: Centered around a rare father-son hug to convey unspoken love and silent support, making the brand feel human and relatable.
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Vernacular Personalization: Custom creatives in multiple regional languages ensured deep emotional connect and message retention across India.
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High-Impact CTV Deployment: Deployed YouTube’s large-screen format for immersive brand storytelling, with non-skippable ads ensuring full message delivery.
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Optimized Frequency Strategy: Precision targeting via DV360 ensured each user received 7–8 exposures, reinforcing brand salience without fatigue.

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TATA AIG – With You Like Family, With You Always Campaign Success Story

The Outcome

+18.4%

+12.6%

+9.4%

15.6%​

15.6%​

87.6%​

Objective

Approach

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PUBLIC NOTICE

15.6%

15.6%

87.6%