Enabled Unwanted 21 to break the norms in staying away from older generation & relative’s unwanted advice and pressures in family planning of younger generation.


In India, conversations about contraception and family planning are a taboo and happen in a hushed environment.​

For brand awareness it was necessary to make discussion around contraception and family planning acceptable.​

Newlyweds were put under pressure by family members to have a child.

The Outcome

14 Mn+

Reach on Mobile.​

5.6 Mn+

views on YouTube​


VTR on YouTube

PR Coverage

Covered by Brand Equity, Financial express. Campaign India has rated us 5 for gender sensitivity.