The Outcome
14 Mn+
Reach on Mobile.
5.6 Mn+
views on YouTube
38%
VTR on YouTube
PR Coverage
Covered by Brand Equity, Financial express. Campaign India has rated us 5 for gender sensitivity.
Reach on Mobile.
views on YouTube
VTR on YouTube
Covered by Brand Equity, Financial express. Campaign India has rated us 5 for gender sensitivity.
Campaign was aptly titled #UnwantedGyaanSeSavdhaan
A musical narrative around a wedding reception and a musical banter through Qawwali between the younger generation and the older generation of the family.
The older generation is keen on giving unwanted gyaan to the couple & the younger generation then provides a counter-narrative to their each of their responses with a dash of humour by saying they will plan their pregnancy when they are financially, emotionally and physically ready.
Multilingual video to cater to regional audience.
The pre-launch campaign featured video snippets and reels on the unwanted gyaan commonly given by relatives and friends.
Further, Influencers shared their versions of how they feel pressurized due to unwanted
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