The Outcome
28 Mn+
Reach on Facebook.
24 Mn+
reach on YouTube
500+
engagements on YouTube
PR Coverage
Covered by Brand Equity, Adgully, Campaign India for its innovative approach and execution.
Reach on Facebook.
reach on YouTube
engagements on YouTube
Covered by Brand Equity, Adgully, Campaign India for its innovative approach and execution.
Campaign was aptly titled #ShhNotOkayPlease.
10-seconder teaser video to create curiosity around the campaign.
A 30-seconder music video, featuring key events associated with a wedding.
The video was a lyrical narrative between the newlyweds and family members with tongue-in-cheek response of newlyweds to the intrusive enquires of family members.
The song and dance sequence depicted the perceived taboo about family planning and child spacing.
Multilingual video to cater to regional audience.
Social media was used to amplify the campaign.
Regional influencers were tagged to increase reach.