Enabled Unwanted 21 to break the taboo around conversations of “contraception and family planning” in the Indian household


In India, conversations about contraception and family planning are a taboo and happen in a hushed environment.

For brand awareness it was necessary to make discussion around contraception and family planning acceptable.​

Newlyweds were put under pressure by family members to have a child.​

The Outcome

28 Mn+

Reach on Facebook.​

24 Mn+

reach on YouTube​


engagements on YouTube​

PR Coverage

Covered by Brand Equity, Adgully, Campaign India for its innovative approach and execution.​ ​