The Outcome
94%
Higher ROI in October compared to September
271%
Higher Transactions
38.7%
Lower CPT while the campaigns were scaled by 127%
Higher ROI in October compared to September
Higher Transactions
Lower CPT while the campaigns were scaled by 127%
We created category-specific accounts in order to better manage the budget and implement specific strategies.
Using a combination of Search, Display & Shopping campaigns to ensure maximum visibility among consumers during the sale period. Targeted Affinity & In-market audiences in Display Campaigns for pre-sale branding & re-marketed to them in the sale period. Using dynamic re-marketing campaigns to target non-converting users with product specific ads.
Segregating campaigns into brand, product, category, & generic allowed us to understand how a user was searching for products in a specific category.
Segregating top-selling products and targeting them through separate PLA campaigns.
Dynamic Search Ads campaigns with tROAS bid strategy to target broader search queries with higher chance of conversion.