Boosted the transactions & uplifted the ROI for Paytm Mall. ​

Boosted the transactions & uplifted the ROI for Paytm Mall. ​

challenges

To boost transactions (orders) & ROI on the website & mobile app for the their festive sale in Oct’19.​

The Outcome

94%

Higher ROI in October compared to September

271% 

Higher Transactions

38.7%

Lower CPT while the campaigns were scaled by 127%