For optimal impact, we chose premium localities-specific GYMs in the top two cities using time-parting strategy
We employed static and offer-based GIFs to target our customers via the digital screens placed at gyms
Users were able to access product details by scanning QR codes on static and GIF content
Delivered 100% impression as per plan, achieved CPI as per the plan, and got 6400 device IDs for remarketing
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