Unleashed Organic Growth Potential with a willing full funnel strategy for SIB

Solutions

UI/UX

challenges

South Indian Bank (SIB) wanted to re-position itself as a modern tech-savvy bank. With this in  mind, they wanted to reach the young millennial audiences in India, while continuing to engage its existing audience profile. They wanted to expand into a PAN India Bank and push its reach beyond its existing strong presence in South Regions.

The Outcome

7x

USER GROWTH (YOUNG TG)

6x

USER GROWTH (WEAK GEOS)

+25%

Disbursal Rate