Full Funnel Strategy
Full Funnel Strategy
HDFC Life filled the BCG digital maturity survey and found out that they were in Connected segment. Following recommendations were implemented to move to Multi moment stage
Audiences- GA360 prospecting and remarketing
Attribution-Last click to custom DDA, impact of DV360 display on paid and organic search, DV Search correlation, ADH
Ads and Assets Chatbot and Video Action Campaigns
Access: Connected TV, pDOOH, PG with OTT
Shared a roadmap based on 5As to improve their maturity by focusing on right media buying as well as measurement
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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.
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