Google Analytics (known as GA) is a web analytics tool that allows you to measure the marketing funnel from acquisition to conversion. Being a web analytics service offered by Google that tracks data points, you may think of Google Analytics as a whiteboard to strategize your digital marketing efforts. It gives quantified insights about your target audience, user acquisition, user engagement and conversion. Therefore, Google Analytics is, in many ways, is a platform that gives you inner, back-end, and real-time access to what your consumers desire.
The Advanced version of Google Analytics, i.e Google analytics 360 provides tools and support for large enterprises. With more customization, scalable tools, and enterprise-level support, it assists marketers to gain a comprehensive perspective of their online marketing activities.
Google Analytics 360 is part of the Google Marketing Platform, which brings together Google’s enterprise advertising and marketing products that enable marketers to plan, implement, monitor, and improve digital media and customer experience seamlessly; In addition to that it can also be integrated with third party platforms such as Sales force and cloud platforms such as Big Query.
Google Analytics 360 Feature
Google Analytics Standard Feature
What suits you better: GA Standard or GA360?
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