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Data & insights


Supercharge your decision-making!

Designed for the modern marketer, GA4 collates your acquisition data, your behavior data, and your conversion data all at one place and provides you a single view to the A (Acquisition) –B (Behavior) –C (Conversion)  of your digital marketing. The wide spectrum of data and insights powered by Machine Learning  in GA 4 allow you to say goodbye to traditional reporting limitations and embrace a white board of analytics.

It is a known fact that Universal Analytics is going to stop tracking from 1st July 2023, here’s why: 

  1. Considering the rising bar in the user privacy laws around the world and change in core technologies like cookies, Google has made a a significant technology leap that will alter the way businesses analyze their traffic.
  2. It’s no secret that we are living through a period of immense change and user privacy is on the top of everyone’s mind. Around the world, regulatory changes have raised the bar for user privacy. On the same lines browsers and other platforms are making changes into core technologies such as cookies. 
  3. Obviously, a privacy centric ecosystem would be a ‘positive ‘ for humanity, but for us digital marketers it is a ‘nightmare’, because the measurement systems on which we have relied for years will be soon going for a toss. 

Foreseeing these industry changes Google has created a new, more intelligent Google Analytics that builds on the foundation of the App + Web property. It is privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. 

Now here’s what you need to know- Your Universal Analytics data won’t be migrated to GA 4! Therefore, its high time to shake off the inertia and adopt Google Analytics 4 as it is going to be a mandatory upgrade for everyone. Google itself is suggesting everyone to migrate to GA 4 as soon as possible, cause like any ML platform, to rely on GA 4 you need enough data repository in it. Additionally, GA 4 isn’t an option anymore, it’s a compulsion!  It is therefore advised to switch to GA 4 as soon as possible. 


What’s new in GA4

Designed to step up from traditional tracking, GA 4 gears you up for an ML based Analytics. Giving you a wholistic perspective of your audience GA 4 ensures you are enabled with bespoke marketing approach with the wide integration possibilities and we at LS Digital ensure the adoption of the same is seamless and error-proof. 

LD’s i4 for GA4 Framework

Benefits of
Partnering with us?

Google Partnership

LS Digital is a Certified Google Premier Partners for Google Products & Authorized Resellers of Google Analytics 360. 

Certified Consultants

Since GA 4 is a new and evolving technology it’s critical to implement GA 4 from Google-certified implementation professionals. 

Better support

Being a Premium Partner of Google, we are better positioned for having immediate access to Google for their support. 


Moreover, our Google certified GA specialist have helped 30+ clients already in GA 4 migration journey and have worked on 100+ GA projects. 

GA 4 Use Case Gallery

Attract Quality Traffic

Bring quality traffic to the website by tapping on user personas and investing in likely-to-convert prospects.

Geo based Targetting

Personalize product recommendations, give Localized Offers, and enhance user experience as per the location of your user

Intent Based Retargeting

Retarget users basis the intent they have show towards your offerings.

Customized messaging

Communicate with your customer as per his stage in the purchase funnel

Stitch your online and offline

Understand the influence of online campaigns on offline conversions

Improve your UI/UX

Identify the hurdles and the triggers in your purchase journey and optimize it.

Improved bidding

Discover keywords that generate more conversions and concentrate your bidding on them

Chart Spends

Know what role each channel plays in conversions and understand where you underspend and overspend.

Boosting Cross Selling

Identify the audineces who make purchases across categories and replicate their personas for cross selling in your ad-platforms .

Improved Lead Quality

Understand the characteristics and actions of high-quality leads and set up goal tracking to measure the quality of leads.

Marketing based on insights

Modify ad creatives as per the engagement received to increase the effectiveness of your communication.

Behaviour based remarketing

Customize your approach according your relationship with the customer

Know more about GA4

Related case-studies

Reach out to our specialist team to initiate the conversation

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This serves as a public notice to raise awareness regarding the misuse of Logicserve Digital Private Limited’s (LS Digital) identity. It has come to our attention that certain individuals/entities are engaging in fraudulent activities by falsely representing themselves as employees, representatives, or agents of LS Digital. These perpetrators aim to exploit and deceive prospective job seekers by illegitimately offering employment opportunities through various online platforms such as [Telegram, WhatsApp, LinkedIn and other websites]. We understand that they are also reaching out to people via telephone calls, issuing counterfeit offer letters, conducting fake interviews and requesting financial deposits into specific bank accounts. We encourage the public to exercise caution and verify any such communications to ensure authenticity.

Please note that LS Digital never solicits any form of payment from prospective job seekers or candidates seeking employment opportunities and does not authorize any individual to collect money or enter into any monetary arrangements in exchange for job placements within the organization.

Our human resources/recruitment team exclusively corresponds through email addresses with the domain [LSDIGITAL.COM]. If you receive any communication from any other domain or through a generic email ID ending with Gmail/Yahoo domain regarding a job offer or interview call, exercise vigilance, as it may indicate a potential scam.

In the event that you believe you have fallen victim to recruitment fraud, we urge you to promptly report the incident to law enforcement agencies.