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Unlock the potential of your digital marketing with our expert GA4 adoption services. 

It is a known fact that Universal Analytics is going to stop tracking from 1st July 2023, here’s why: 

  1. Considering the rising bar in the user privacy laws around the world and change in core technologies like cookies, Google has made a a significant technology leap that will alter the way businesses analyze their traffic.
  2. It’s no secret that we are living through a period of immense change and user privacy is on the top of everyone’s mind. Around the world, regulatory changes have raised the bar for user privacy. On the same lines browsers and other platforms are making changes into core technologies such as cookies. 
  3. Obviously, a privacy centric ecosystem would be a ‘positive ‘ for humanity, but for us digital marketers it is a ‘nightmare’, because the measurement systems on which we have relied for years will be soon going for a toss. 

Foreseeing these industry changes Google has created a new, more intelligent Google Analytics that builds on the foundation of the App + Web property. It is privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. 

Now here’s what you need to know- Your Universal Analytics data won’t be migrated to GA 4! Therefore, its high time to shake off the inertia and adopt Google Analytics 4 as it is going to be a mandatory upgrade for everyone. Google itself is suggesting everyone to migrate to GA 4 as soon as possible, cause like any ML platform, to rely on GA 4 you need enough data repository in it. Additionally, GA 4 isn’t an option anymore, it’s a compulsion!  It is therefore advised to switch to GA 4 as soon as possible. 


What’s new in GA4

Designed to step up from traditional tracking, GA 4 gears you up for an ML based Analytics. Giving you a wholistic perspective of your audience GA 4 ensures you are enabled with bespoke marketing approach with the wide integration possibilities and we at LS Digital ensure the adoption of the same is seamless and error-proof. 

GA3 Vs GA4

LD’s i4 for GA4 Framework

Benefits of
Partnering with us?

Google Partnership

LS Digital is a Certified Google Premier Partners for Google Products & Authorized Resellers of Google Analytics 360. 

Certified Consultants

Since GA 4 is a new and evolving technology it’s critical to implement GA 4 from Google-certified implementation professionals. 

Better support

Being a Premium Partner of Google, we are better positioned for having immediate access to Google for their support. 


Moreover, our Google certified GA specialist have helped 30+ clients already in GA 4 migration journey and have worked on 100+ GA projects. 

Get answers to your questions like:

What is the revenue expected from all purchases within the next 28 days from a user who was active in the last 28 days?​  

What is the probability that a user who was active on your app or site within the last 7 days will not be active within the next 7 days? 

When was the last engagement of a User​ How much valuable traffic is our marketing efforts bringing? 

Is the content engaging the visitors who get to the site from the ads? 

How long does it take on average to go through the checkout process? 

What is the probability that a user who was active in the last 28 days will purchase? 

How many are first-time purchasers out of total purchasers? 

Are we targeting the right visitors with our ads?​ 

How long does it take for a user to fill a particular form? 

Know more about GA4

Related case-studies

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