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Please answer the below set of questions and get a detailed report.

Media

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UI/UX

•

Creative & communication

•

Innovation & Technology

•

Data & Insights

•

Customer Experience

•

Organization

•

Media

Question 1

How would you describe your organization's current approach to digital marketing media strategy?

Our performance and branding strategies on digital media are managed separately, with limited alignment between target audiences, creative aspects, and key performance metrics.

We employ a comprehensive digital media strategy that encompasses the entire digital marketing funnel (Performance + Branding across all digital channels) but traditional media is a separate approach

We adopt an integrated digital and traditional media planning approach

Question 2

How does your organization currently approach digital media reporting?

We primarily focus on organic (non paid channels like oragnic search) metrics.

We analyze our metrics separately, breaking them down by organic, paid, and marketplace channels as well as any other channel

We consolidate and review both organic and paid media metrics together.

Question 3

How do you assess the efficiency of your current media mix?

We evaluate efficiency individually for each platform or medium based on their specific Key Performance Indicators (KPIs).

We measure overall Return on Advertising Spend (ROAS) across all paid media channels instead of individual paid channels

We calculate overall ROAS considering both paid and organic channels.

We calculate overall ROAS considering paid, organic channels, marketplace performance, CTV, DOOH etc

Question 4

What reports do you look at for digital media channels?

We review individual Excel reports for each platform separately.

We use integrated Excel reports that consolidate data from all platforms.

We utilize automated dashboards connected to integrated backend systems for real-time insights.

Question 5

Are visualisations available for your report?

Our reports do not include any visualizations.

We include basic Excel trend charts in our reports.

We use customizable visualizations on our dashboards for enhanced data representation.

Question 6

What is your Cookie strategy/ approach to tranisitoning from 3rd party (external) cookies to 1st party(internal) cookies?

We currently do not have a strategy in place

We are in the planning stage of developing a strategy.

We have a strategy in progress.

We have already implemented a strategy

Question 7

How do you integrate backend data with your media buying platforms?

Currently, there is no integration available between backend data and media buying platforms.

Backend data is manually uploaded into media buying platforms on a regular basis.

We have API/measurement protocol set which helps backend data or offline data signals to get pushed into media buying platforms

Question 8

How effectively are you leveraging digital media channels for your strategy?

We have not explored digital media channels yet.

We mainly rely on Google AdWords and Facebook for our digital strategy.

Along with Google AdWords and Facebook, we also have Programmatic advertising in our media mix

We actively seek out new channels and media buying opportunities to experiment and diversify our media mix.

Question 9

Do you have a strategy for experimenting with new digital media channels?

We do not currently experiment with new digital channels.

We occasionally test new digital channels every three months after careful evaluation.

For new channels, we have a structure process to allocate at least 10% of the monthly budget and analyse how to scale promising channels

UI/UX

Question 1

What digital assets do you currently own and manage?

Only a website.

We have a website and a mobile app.

We have a website, a mobile app, and a progressive web app.

We have a comprehensive stack, including a website, a mobile app, presence in the metaverse, and a progressive web app.

Question 2

How involved are users in product development?

No formal process in place for user involvement.

We conduct internal testing before releasing new products or updates.

We engage in beta testing with selected users.

User research plays a significant role in defining and shaping our products.

Question 3

How do you decide which new features to add to your products?

We don't have a specific process for deciding on new features.

We add features when they're needed.

We look at what competitors are doing to decide on new features.

We experiment with new features and measure their effectiveness based on user interaction.

Question 4

Do you monitor the usability of your product?

We do not track usability metrics.

Yes, we use Google Analytics (or any other analytics tool) to track usability.

We gather both quantitative and qualitative data on user engagement and retention to assess usability.

Question 5

How do you benchmark your product's user interface and user experience (UI/UX)?

We do not benchmark it.

We benchmark feature-to-feature comparisons.

We assess UI/UX qualitatively by reviewing app feedback and reviews.

We benchmark the overall product experience from the user's perspective.

Question 6

Do you have a dedicated UI/UX team?

No, We do not have a UI/UX design team.

We work with external partners or agencies for UI/UX.

We have an in-house UI/UX leader who collaborates with external partners.

Yes, we have a strong dedicated UI/UX team in-house.

Question 7

Which deppartnemt/vertical is the UI/UX team part of?

N/A

Marketing team

Product Team

Directly reporting to the Founder/Board

Question 8

Do you have a standardized approach (design system) for how your brand looks and feels?

We don't have a standardized approach, it's mainly based on brand guidelines.

We have some consistent elements.

We have some rules and a library for how our brand should look.

We have a clear and detailed system for how our brand looks and feels, including guidelines and reusable design elements.

Question 9

How frequently do you conduct user testing and gather feedback for UI/UX improvements?

We do not conduct user testing or gather feedback.

User testing is performed occasionally but not systematically.

We conduct regular user testing and gather feedback to inform UI/UX improvements.

Creative & Communication

Question 1

What is your brand communication strategy across mediums (digital + traditional)?

We use the same creatives across all mediums.

The core theme and tonality remain consistent across all mediums to establish brand resonance.

We have distinct communication strategies for digital and traditional mediums, with different messaging and creatives.

Question 2

Do you have a separate creative strategy for digital media?

No, we use the same creative communication across all media

Yes, we develop distinct creatives specifically for digital media.

Question 3

How often do you refresh your digital media creatives?

Once a year

Twice a year

Each quarter

Each month

Every fortnight

Question 4

Are you exploring different digital ad formats in your campaigns?

We primarily use static creatives.

We use a combination of static and some GIFs/Carousels.

We employ a mix of static, GIFs, Carousels, and innovative ad formats in our campaigns.

Question 5

Have you ventured into using Virtual reality (VR) and Augmented Reality (AR) creatives in your campaigns?

We solely rely on statics and/or basic videos.

We have explored some AR/VR options but have not yet implemented them.

We have successfully implemented AR/VR creatives in our campaigns in the past.

Question 6

Do you implement personalization strategies based on audience profiling and touchpoints?

No, we do not have a personalization strategy

We utilize different creatives across consumer touchpoints to cater to remarketing audiences.

We employ audience-based personalization creatives for prospecting audiences, utilizing interest targeting. Additionally, we use a separate set of remarketing creatives based on user touchpoints.

Question 7

How do you currently manage your content?

We do not have a specific content strategy in place.

Yes, we have a content strategy, but it is primarily focused on SEO.

We have a content strategy that involves consumer mapping and utilizes appropriate content formats, including text and videos.

Question 8

Do you actively analyze and optimize your digital creative performance?

We do not analyze or optimize our digital creative performance.

We occasionally review and make minor adjustments to our digital creatives.

We regularly analyze and optimize our digital creative performance.

We have a A/B Testing as well as data-driven approach to continuously improve our digital creatives.

Innovation & Technology

Question 1

Do you have a process for scanning and adopting new marketing technologies?

No, we do not have a process for scanning and adopting new marketing technologies.

We do not actively seek out technology changes unless there is a regulatory change announced.

We have a dedicated team responsible for scanning and adopting the latest marketing technologies to enhance our marketing efforts.

Question 2

How are you using Artificial Intelligence (AI) and machine learning (ML) in your marketing strategy?

Not using AI/ML in our marketing strategy.

We use some machine learning in our paid media campaigns.

We have an integrated stack that runs on AI/ML functionalities, enabling optimizations and cost efficiencies in our marketing strategy.

Question 3

When do you anticipate using Web 3.0 and the metaverse?

In the next 6 months.

In the next 1-2 years.

In the next 2-4 years.

Not in the next 5 years.

Question 4

What is your strategy for staying updated on emerging technologies and digital trends?

We do not have a specific strategy

We rely on occasional news and industry updates.

We have a team responsible for tracking emerging technologies and trends.

We actively invest in research and development to stay at the forefront of emerging technologies and trends.

Data & Insights

Question 1

What is your data integration strategy when collating data from different marketing systems

We look at numbers separately across media and digital platforms/channels

We collate numbers across digital platforms/channels

We collate numbers across digital platforms/channels and backend data

We collate numbers across digital platforms, backend and offline sources

Question 2

Do you have a unified view of your consumers across every touchpiont (digital and non digital both)?

No, we do not have a unified view.

We have a unified view of digital platform data using tools like Google Analytics or analytical tools.

We have a unified view that integrates digital platform data with offline and CRM data sources.

Question 3

How do you view your business/digital performance numbers?

We rely on multiple manually collated Excel reports.

We use a single consolidated Excel report that is manually built.

We utilize APIs (application programming interface) to create automated dashboards for viewing performance numbers.

Question 4

How do you approach KPI measurement and tracking of your marketing efforts?

Each channel has its own KPI for measurement and tracking.

We follow a single KPI across digital mediums.

We have a single KPI that encompasses both digital and offline mediums for measurement and tracking.

Question 5

How do you handle data security and compliance in your data management practices?

We do not have a specific approach for data security and compliance.

We address data security and compliance issues as they arise.

We have a data security and compliance strategy in place, including encryption and compliance with relevant regulations.

Customer Experience

Question 1

What approach does your organization have in place to enhance and optimize the experience of our users (customers, clients, or stakeholders)?

We currently do not employ any marketing automation tools that align with our UX strategy

We have successfully integrated user experiences across our owned assets, with help of marketing automation tools

Question 2

What is your customer engagement strategy?

Providing an identical experience for everyone.

Offering a personalized experience based on past behavior.

Anticipating user behavior through a recommendation engine.

Question 3

How are you leveraging your 1st party database?

We use it primarily in media to create remarketing and/or lookalike audiences.

Based on 1st party data, we tailor our communication to provide a personalized touch.

1st party data is actively used both in media and communication strategies.

We use 1st party data signals to conduct personalized experiments across owned assets.

We utilize 1st party data in media, communication, and owned assets for comprehensive strategy.

Question 4

What is your strategy for experimenting with consumer experiences?

We maintain a standard interface, with only a few experiments conducted.

We regularly conduct ad-hoc surveys within a group of customers, to understand how the consumer journey can be improved.

Question 5

How do you gather customer feedback for improving digital CX?

We do not actively collect customer feedback for digital CX improvements.

We collect feedback through occasional surveys or feedback forms.

We have a systematic process for collecting and analyzing customer feedback to drive digital CX improvements.

Organization

Question 1

How would you describe the digital skills and expertise within your organization?

We lack the necessary digital skills and expertise.

We have a few individuals with digital skills, but it's not widespread.

We have some digital expertise within the organization.

We have a strong pool of digital talent with diverse skills.

Question 2

What is your current team structure for managing Digital Marketing Transformation (DMT)?

Standalone teams managing not all but some parts of DMT.

We have both in-house and outsourced teams managing all aspects of DMT.

All aspects of DMT are managed by a single CXO, with regular joint meetings to track progress across all teams, including external teams.

Question 3

What is the process maturity level for managing cross-teams/functions related to DMT?

Every agency/team has its own processes, with limited collaboration.

We have standard processes for reporting, but there are no formal processes for cross-functional collaboration.

We have formalized processes for working together, reporting, and conducting reviews across all teams.

We have implemented automation to manage digital marketing processes with visibility across all teams and functions.

Question 4

How do you manage priorities for digital marketing transformation ideas?

Our priority is media plans and leads/sales, so we focus solely on media channels.

We have priorities beyond media; every team has its own priority list and senior management decide priorities across teams

We consolidate all ideas in one central place. We have a formal cadence to assess the impact and prioritize digital marketing ideas.

Question 5

What is your partner ecosystem for managing DMT?

We have multiple agencies managed by different teams working in isolation.

We have fewer agencies who work with integrated in-house teams.

We have PMO (project management office) assigned to manage efforts across partners as well as tools to manage internal and external teams

Digital Marketing Transformation