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0
Nascent
MEDIA
UI/UX
Creative & communication
Innovation & technology
DATA & INSIGHTS
Customer Experience
Organization
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0Nascent
Your
DMT level is
DMT level is
Nascent
This is the 2nd of the 4 levels of DMT Maturity.INDIVIDUAL SCORE
Detailed Breakdown
0
/5
- Your DMT is Nascent in this dimension
Media Observations -
employs a performance-driven digital media approach. All channels are focussed on a single KPI, and ROAS is tracked and measured across paid media channels. Your strategy calls for channel experimentation, with a mix of automated and manual bidding techniques to meet your essential needs.
Media Observations -
employs a performance-driven digital media approach. All channels are focussed on a single KPI, and ROAS is tracked and measured across paid media channels. Your strategy calls for channel experimentation, with a mix of automated and manual bidding techniques to meet your essential needs.
0
/5
- Your DMT is Nascent in this dimension
UI/UX Observations -
has a separate UI/UX team, aligned with the product team.There is a defined strategy to be present across all digital assets. AB testing new features is a conscious strategic initiative.
UI/UX Observations -
has a separate UI/UX team, aligned with the product team.There is a defined strategy to be present across all digital assets. AB testing new features is a conscious strategic initiative.
0
/5
- Your DMT is Nascent in this dimension
Creative & Communication Observations -
’s Digital Creatives and communications are separate from traditional. There is a lot of focus given on creative refreshments. Various ad formats under statics have been experimented with
Creative & Communication Observations -
’s Digital Creatives and communications are separate from traditional. There is a lot of focus given on creative refreshments. Various ad formats under statics have been experimented with
0
/5
- Your DMT is Nascent in this dimension
Innovation & Technology Observations -
is using AI to deploy some of their product features, as well as consciously using innovations in paid media channels and creatives.
Innovation & Technology Observations -
is using AI to deploy some of their product features, as well as consciously using innovations in paid media channels and creatives.
0
/5
- You DMT is Nascent in this dimension
Data & Insights Observations -
Data is being looked at holistically, with integrated views for backend data. A single KPI is tracked and monitored for measuring efficiency across mediums. One view of the online journey is available.
Data & Insights Observations -
Data is being looked at holistically, with integrated views for backend data. A single KPI is tracked and monitored for measuring efficiency across mediums. One view of the online journey is available.
0
/5
- Your DMT is Nascent in this dimension
Customer Experience Observations -
has An integrated user experience strategy across owned assets is present. User is provided with a personalized experience basis past behavior. Periodic user surveys are conducted to enhance the experience.
Customer Experience Observations -
has An integrated user experience strategy across owned assets is present. User is provided with a personalized experience basis past behavior. Periodic user surveys are conducted to enhance the experience.
0
/5
- Your DMT is Nascent in this dimension
Organization Observations -
Observation: has some in-house teams managing the digital transformation, along with external agencies for support.
Organization Observations -
Observation: has some in-house teams managing the digital transformation, along with external agencies for support.