Nascent

0 /5 - Your DBT is​ Nascent in this dimension​

Media Observations -

employs a performance-driven digital media approach.​ All channels are focussed on a single KPI, and ROAS is tracked and measured across paid media channels. ​ Your strategy calls for channel experimentation, with a mix of automated and manual bidding techniques to meet your essential needs.​

0 /5 - Your DBT is​ Nascent in this dimension​

UI/UX Observations -

has a separate UI/UX team, aligned with the product team.​There is a defined strategy to be present across all digital assets. ​AB testing new features is a conscious strategic initiative.​​

0 /5 - Your DBT is​ Nascent in this dimension​​

Creative & Communication Observations -

’s Digital Creatives and communications are separate from traditional. ​ There is a lot of focus given on creative refreshments. ​ Various ad formats under statics have been experimented with​ ​​

0 /5 - Your DBT is​ Nascent in this dimension​

Innovation & Technology Observations -

is using AI to deploy some of their product features, as well as consciously using innovations in paid media channels and creatives.​​

0 /5 - You DBT is​ Nascent in this dimension​​

Data & Insights Observations -

Data is being looked at holistically, with integrated views for backend data. ​ A single KPI is tracked and monitored for measuring efficiency across mediums. ​ One view of the online journey is available.​ ​ ​

0 /5 - Your DBT is​ Nascent in this dimension​​

Customer Experience Observations -

has An integrated user experience strategy across owned assets is present. ​ User is provided with a personalized experience basis past behavior. Periodic user surveys are conducted to enhance the experience.​ ​

0 /5 - Your DBT is​ Nascent in this dimension​

Organisation Observations -

Observation: has some in-house teams managing the digital transformation, along with external agencies for support.​ ​ ​