Google Business Messages

Tech and innovations

Enabling brands continue the conversation with potential customers and drive sales or leads, even after the initial interaction.

Google Business Messages (GBM) enables brands to have direct conversations with their users, typically through chatbots. One of the key benefits of GBM compared to other ad formats is that brands can re-engage with users through a “push notification” type alert, even after the user closes and exits the chat. This feature allows brands to continue the conversation with potential customers and drive sales or leads, even after the initial interaction.

Offering

What it Includes

Our team of experts leverages a framework approach and integrates DoubleClick Bid Manager and multiple demand-side platforms (DSPs) to create and execute efficient and effective ad campaigns that drive measurable results for our clients.

With this approach, we are able to streamline our client’s advertising strategies, better organize their campaigns, and take advantage of the unique features and capabilities of each platform, allowing us to make data-driven decisions on how to allocate ad budget across them. In short, We help clients to optimize their advertising efforts and drive better results for their business.