Google Business Messages (GBM) enables brands to have direct conversations with their users, typically through chatbots. One of the key benefits of GBM compared to other ad formats is that brands can re-engage with users through a “push notification” type alert, even after the user closes and exits the chat. This feature allows brands to continue the conversation with potential customers and drive sales or leads, even after the initial interaction.
What it Includes
Our team of experts leverages a framework approach and integrates DoubleClick Bid Manager and multiple demand-side platforms (DSPs) to create and execute efficient and effective ad campaigns that drive measurable results for our clients.
With this approach, we are able to streamline our client’s advertising strategies, better organize their campaigns, and take advantage of the unique features and capabilities of each platform, allowing us to make data-driven decisions on how to allocate ad budget across them. In short, We help clients to optimize their advertising efforts and drive better results for their business.
Benefits of Google Business Messages
Increase Discovery and Reach:
Make your messaging channel more discoverable to reach more customers
Capture Leads at Scale:
Capture high-intent leads through Google Search, Maps & Ads
Save Costs through Call Deflection:
Reduce costs by handling service requests via messaging
Ad Extension or Standalone Format:
Option to use as an ad extension or a standalone ad format
LS Digital won Datamatixx 2022 award for Goibibo
LS Digital won four awards at Drivers of Digital Awards 2019
DIGIXX (Adgully) 2022
LS Digital won Digixx 2022 award as the Socia Media Agency of the Year Gold award.
LS Digital won Digixx 2021 award for Tata Motor Finance's Campaign, #SoundsOfLockdown
LS Digital won Digixx 2022 award for Mankind Pharma's social campaign #Sshnotok under the viral marketing category.
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