1.Digital Audio Is the Missing Piece to Your Video Campaigns
Digital audio is crucial for video campaigns as it engages audiences even when visuals are out of sight. Podcasts on video platforms are growing, offering new opportunities for cross-channel campaigns. Adding digital audio to video strategies enhances reach and engagement. [Source: Adweek]
2. Digitalisation and AI Skills Are No Longer Optional – They Are Essential for Business Success
Digitalisation and AI are crucial for business success, requiring a shift in leadership mindsets. Skillnet Ireland, under new CEO Mark Jordan, continues to support Irish businesses in upskilling, focusing on digital transformation, leadership, and sustainability. [Source: Irish Tech News]
3. Forget What You Know About Search. Optimize Your Brand for LLMs
Consumers are increasingly using Large Language Models (LLMs) like ChatGPT for product recommendations, shifting away from traditional search engines. Marketers must now optimize their strategies for AI recommendation engines to maintain brand visibility and relevance. [Source: HBR]
4. The Future Of Enterprise AI: Fine-Tuning For Trust And Impact
Fine-tuning AI models with proprietary data can transform them into systems that understand a company’s culture and operations, enhancing efficiency and personalization. Despite the potential, only 9% of production models are fine-tuned, highlighting a significant opportunity for businesses to improve AI integration and orchestration. [Source: Forbes]
Competitive audits are essential for optimizing AI SERP visibility. By analyzing competitor content, keywords, and SERP features, you can enhance your own content’s visibility in generative AI search results. Regularly updating and experimenting with your strategy ensures you stay ahead in the evolving AI landscape. [Source: Search Engine Land]
6. What Is Multimodal AI and Why Retailers Should Care
Multimodal AI allows users to interact through text, voice, or images, enhancing personalization and convenience. Long-memory AI enables brands to recall past interactions, creating seamless and context-aware customer experiences. However, increased personalization requires stronger privacy safeguards and responsible data handling. [Source: PYMNTS]
7. Redefining Customer Experience: AI Adoption And Change Management Go Hand In Hand
AI adoption is transforming customer service by offloading administrative tasks to automation, allowing representatives to focus on complex requests and empathy. Effective change management and training are crucial for integrating AI tools and optimizing customer interactions. [Source: Forbes]
8. Meta Ads for lead gen: What you need to know
Meta Ads can be a powerful tool for lead generation across various industries. By choosing the right ad formats and optimizing for lead quality, businesses can effectively capture high-quality leads and improve their marketing efforts. [Source: Search Engine Land]
9. The AI search boom: why advertisers must embrace the next evolution of search
AI-powered search is transforming how consumers find information, offering personalized, conversational results that meet users where they are. Advertisers must adapt to this shift to stay relevant and engage the next generation of digital consumers. [Source: TechRadar]
10. The future of B2B authority building in the AI search era
AI is transforming B2B authority building by prioritizing clear, structured content that earns trust at first glance. B2B marketers must adapt their strategies to build visibility, measure performance, and collaborate across channels in this new AI-driven search landscape. [Source: Search Engine Land]
