SBI Life Insurance boosts +40% incremental Leads at +15% improved Cost Per Lead.

SBI Life Insurance boosts +40% incremental Leads at +15% improved Cost Per Lead.

Solutions

eMarket

challenges

SBI Life Insurance is amongst the most trusted insurance providers in India. Brand’s objective was to achieve incremental leads with the reduced CPL. We leveraged broad match campaign to unlock better impression coverage, incremental leads & optimized CPL.

The Outcome

+40%

Incremental Leads

~15%

Improved CPL

~60%

Incremental Impressions