The Outcome
Reconfiguring Tags Structure and improving data accuracy
Enhanced Tracking Structure to get visibility to User Behavior
Understanding User Preferences with Custom Dashboards
Reconfiguring Tags Structure and improving data accuracy
Enhanced Tracking Structure to get visibility to User Behavior
Understanding User Preferences with Custom Dashboards
In order to cover all significant user paths on the website, LS Digital analyzed the current setup, reconfigured the tags and triggers, and changed the tracking setup. The digital transformation specialists at LS Digital then created custom data reports based on user demographics and browsing preferences to extract actionable insights.
This enhanced visibility into user behavior allowed for better campaign planning.