Target Frequency setup along with regional BLS survey helped achieve desired frequency and brand lift in a shorter duration.

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The Outcome

40%

Ad recall lift

24%

Awareness lift

Approach

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Vernacular creatives were used to build a stronger connect with the audience.
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Ad trafficking and reporting for the campaign were optimized through DV360 management.
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Affinity audience was targeted in the campaign to ensure all the travel affinities were being covered from the branding campaign.
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BLS was implemented to measure the brand lift in regional Indonesian language ads.
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The desired frequency was achieved through the implementation of a target frequency setup
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Achieved a view frequency of 6 at impression frequency of 8.

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Target Frequency setup along with regional BLS survey helped achieve desired frequency and brand lift in a shorter duration.

The Outcome

40%

24%

Approach

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