5 Steps to SEM Success in the Era of Machine Learning
Five steps to help SEM marketers outsmart the machine learning and other smart tools.
Customer Acquisition Vs. Customer Retention – 5 Best Practices to Increase Revenues
Here, we discuss the acquisition vs retention debate to help you choose the right approach for your business.
Google is now rolling out three new features for Responsive Display Ads. Let’s take a closer look at these features being introduced.
Google Rolls Out Three Brand New Features, Including Video for Responsive Display Ads
Google is now rolling out three new features for Responsive Display Ads. Let’s take a closer look at these features being introduced.
Cookie-based advertising is fading fast. This is where people-based targeting comes into picture. This helps you track an individual across devices, browsers, and apps.
A Paradigm Shift in the Ad Industry: From Cookie-Based Remarketing to People-Based Targeting
Cookie-based advertising is fading fast. This is where people-based targeting comes into the picture. This helps you track an individual across devices, browsers, and apps.
Single and Exclusive Search Advertising Platform for Bing and Yahoo Ads
Yahoo ads will now be available via the Bing Ads platform, providing advertisers and marketers with a single, integrated platform.
Google Takes a Bold Step Against Comparison Shopping Services
Google has brought down the incentives substantially for retailers who benefited from deploying untrue and fake websites on price comparison for eCommerce products. This means that Google will incentivise advertisers to create price comparison sites that would be displayed on the search engine’s Shopping Box.
6 tips to be more effective with Google and Bing ads UI
Marketers are often looking for ways to extract the maximum potential out of the ad serving platforms they have invested in. Here is our list of some of the best tips to get more out of your Google Ads and Bing Ads UI.
Native Ad Test in Google Discover Gets Visual Revamp
Marketers knew it as ‘Google Now’ in its earliest avatar; then it was re-christened to ‘Google Feed’. Now, the third wave of change has come across the platform and is known as ‘Google Discover’. Here's a look at how the ads being displayed on this platform have undergone substantial changes to give it a fresh look.
Google Comes Up With Two Brand New Feature Updates
Google has come up with brand new advertisement formats for advertisers as well as retail store owners. Termed as ‘Shoppable Image Ads’ and ‘Shopping Showcase Ads’, these two formats are tailor-made for brand advertisers. They can simply leverage ‘Google Image Search’ or ‘Google Search’ and gain access to an extensive customer pool.
Tips to Enable Digital Attribution Across Channels and Devices
There is no secret behind the fact that the legacy of attribution solution is limited. The digital path of a consumer gets more and more complicated as it constantly intertwines with other platforms and channels. This has kept the attribution providers from evolving and adapting to the current requirements of survival.