iPaaS provides a single platform for data integration, which allows to eliminate the need of huge manpower or specialised software to do manual data entry. Earlier cloud design models a single instance of a running software application, but with software multitenancy, a single instance can use resource sharing. Here's all the details you need to know about this technology.
The development team at Google AdWords seems to be coming up with new and exciting updates for its beta version of responsive test ads. In the most recent update, advertisers are now allowed to provide more than one headline for an ad.
Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.
‘Google Home’ and ‘Google Assistant’ has come up with innovative local search procedures. With its efforts in working with local home service providers such as ‘Porch’ and ‘HomeAdvisor,’ effective interactions will become easier than ever.
In a data-driven world, it will be a sin not to utilise the powerful feature to know about the preferences and pain points of your customers. It really helps to know what the customer is using and what he is not using. This helps improve customer advocacy and decrease churn for your brand. Here are some ways in which you can use data and analytics to ensure better level of marketing to your customers.
Keywords are essential success drivers for any paid search campaign. You need to invest a lot of time and efforts to ensure that you target only those keywords that readers use in their search query.
Marketers are increasingly exploring ways to overcome programmatic ad challenges. One such beautiful technology that is showing massive potential is Blockchain.