‘Search Appearance’ – A new filter in the Google Search Analytics

Zineb Ait Bahajji from Google announced on Google+ that they added a new filter to the Google Search Console report for apps called as Search Appearance. This report will show you by keyword who clicked the install button for your app.

Continue Reading‘Search Appearance’ – A new filter in the Google Search Analytics

How Semantic Search Is Changing the Landscape of Insurance Digital Marketing

Semantic search will improve search accuracy by understanding the searcher's intent and the contextual meaning of terms as they appear in the SERP's, To generate more relevant results on web or within the closed systems.

Continue ReadingHow Semantic Search Is Changing the Landscape of Insurance Digital Marketing